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RidgelineStudio

Process

From first call to handover, step by step.

Seven steps, each with a clear owner. At every stage you know what we need from you and what you are approving, so the project never stalls on a surprise.

  1. Step 01

    First call

    We learn about your estate, who your buyers are and how enquiries are handled today.

    What we need from you
    A short description of the estate, your current website if you have one, and who looks after enquiries.
    What you approve
    Nothing yet. The call is where we work out whether we are the right fit.
  2. Step 02

    Proposal and final quote

    We set out the pages, the enquiry types and how each one is routed, with a final price and a timeline.

    What we need from you
    Answers to any questions left open after the call.
    What you approve
    The proposal and the quote.
  3. Step 03

    Story and content

    We plan how the site tells your estate's story through its location, amenities and imagery, and we map every enquiry type to the person who handles it.

    What we need from you
    Photography or renders, site plans, home or plot details, pricing and availability, your logo and brand colours, and a contact for each enquiry type.
    What you approve
    The page plan and the enquiry routing map.
  4. Step 04

    Design

    We design the key pages for desktop and phone, so you can see how the site looks and feels before it is built.

    What we need from you
    Consolidated feedback from your team, from one person who can sign off.
    What you approve
    The design.
  5. Step 05

    Build

    We build the site, the intent-specific forms, the routing and the confirmation messages visitors see after they enquire.

    What we need from you
    The email address for each team or person that receives enquiries.
    What you approve
    The confirmation wording each visitor will see.
  6. Step 06

    Review and testing

    You test the site and every form on a phone and a computer, and we fix what you find.

    What we need from you
    Time from the people who receive enquiries, to check that each one lands in the right place.
    What you approve
    The site, ready for launch.
  7. Step 07

    Launch and handover

    We take the site live and walk your team through where enquiries arrive and how updates are made.

    What we need from you
    Access to your domain, or someone who can make changes to it.
    What you approve
    Final sign-off.

After launch

Keep it current, or take the keys.

Ongoing management starts from R1,000 and keeps availability, pricing and routing up to date. If your team would rather make updates itself, we hand over cleanly and show you how.

Start with a callOngoing management